Audi Managed Social

Complete social partnership, for peak campaign performance.



Part of Dealer.com's comprehensive Managed Services offering, Managed Social
combines best-in-class social media management software with professional services
to ensure successful campaign coordination and community management across every
major social channel. Progress can be viewed anytime within ControlCenter, and overall
results are summarized in detailed reports and monthly calls.

Centralized Execution

All Managed Services campaigns are coordinated through a primary point of contact
and executed on the integrated Dealer.com technology. This centralized model
provides superior efficiency for every campaign, simplifying the often complex process
of digital marketing while also facilitating transparency and partnership. A thorough
written brief, detailed reports, and monthly phone calls ensure team alignment
throughout every campaign, and each is executed in accordance with your overall
digital strategy.

Professional Social Campaign Coordination

Dealer.com's dedicated social professionals combine creative content with community
management for a complete social presence that aligns with your overall digital
strategy and brand guidelines. Services are tailored to your specific strategy, but
typically include:
- Weekly posts across Facebook, Google+ and Twitter
- Overall account optimization for each channel
- Comment monitoring and reputation management

Industry-Leading Social Tools

An award-winning suite of easy-to-use social content and reputation management
technology compliments your Managed Social campaigns. Integrated within your
connected Dealer.com solution, they allow real-time insight into your campaigns,
as well as complete control over your overall social presence. Key components:
- Reputation Management
- Social Syndication
- Content Suggestor
- SmartBlog
- Facebook Applications
- SmartBar Social Toolbar
- Real-Time Social Feeds
- Social Analytics

Comprehensive Scope of Services

Dealer.com provides a full array of services designed to maximize your campaigns'
social presence and engage your online community. Key features:
- Social profile optimization on Facebook, Google+, and Twitter social networks
- Monthly strategy and performance call
- Two posts per week, per network:
- One focused on engagement (events, local topics)
- One focused on dealership operations (OEM, specials, service, etc.)
- Social comment and review monitoring and moderating
- Dealer.com Social Tools is included in this service
- Reporting showing engagement metrics, post details, etc.
- Time built in for special requests and unplanned action items