As a major player in the world of luxury automobiles, Audi recognizes its responsibility to help lead the transition to a more sustainable driving future. The Greentech Festival, of which Audi is a founding partner, is one of the ways the automaker demonstrates its dedication to that goal.
Greentech—a conference aimed at advancing discussion around topics like climate, sustainable development, and environmental protection—visited New York for the first time last month, where it was held at The Shed, a cultural center in Hudson Yards. Audi's exhibition space, which displayed the Q4 e-tron, highlighted several of the brand's sustainability initiatives. Here's a brief summary:
- The Audi Environmental Foundation awarded two grants to environmentally-focused organizations. Save The Bay leverages novel techniques and enlists volunteers from the local community to restore tidal marsh habitat. The Chesapeake Bay Foundation, a non-profit from Annapolis, Maryland, works to reverse pollution affecting the Chesapeake Bay and surrounding rivers and streams.
- Audi of America and Redwood Materials have joined forces to create a closed-loop EV battery recycling chain, allowing for more sustainable utilization of battery components throughout their lifecycle.
- Audi is looking into opportunities for using recycled auto glass to fabricate new windshields. The effort has the potential to lower CO2 emissions by up to 30% and water usage by up to 90% during windshield production.
- Audi's Mission:Zero program focuses on four action areas in the automaker's quest for carbon neutrality of its production sites by 2025--decarbonization, water usage, resource efficiency, and biodiversity.
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